The product I didn't want to build, but needed.
Founder & CEO
I spent four years at a fast-growing B2B SaaS company building the RevOps team and helping it scale from $10M to over $70M. As we crossed the 60 GTM member mark, our CRM was increasingly unusable.
- •Marketing was fighting an uphill battle wrestling formatting issues and inaccurate data while building automated outbound
- •Partnerships team was wrangling duplicates and outdated ownership
- •Sales team was trying to keep all of the properties updated that were critical for product feedback and legal
It was a mess. And RevOps? We spent a good chunk of our time scrambling to resolve the "CRM is a mess" Slack pings and support tickets submitted as GTM teams were blocked from doing their jobs properly.
"I hated the CRM maintenance part of my job. And I hated how variable it was. I never knew the full extent of the issues, and spent a mind-numbing amount of time fixing them whack-a-mole style as they popped up."
While the GTM and RevOps teams were super smart and found hacky ways of making it work, I ended up leaving to start a RevOps agency and get away from the ad-hoc interrupt-y CRM data issues, focusing more on the "fun stuff."
When I got my first client, I was relieved and excited to help them build some proactive & revenue-generating process, automation, and analytics. But before we could even start on the projects, I was met with the harsh discovery that there were massive CRM data quality issues that significantly stunted our ability to operate.
Here I was, quite literally running away from these familiar problems only to discover them haunting me again under a different logo.
It felt like a pit in my stomach as I saw the mountain of data health issues that would need to be resolved to create useful analytics & repeatable processes, and slowly realized that this problem wasn't just scoped to Gorgias and this new client — this must be everywhere.
So I shut down my consulting practice and built Axon — a SaaS platform that solves these issues for B2B companies of all sizes. We use AI and hardcore data engineering to check for 27 (and counting) issues I experienced firsthand on every single record in your CRM.
There is so much power in what a healthy CRM can unlock for teams, and tapping into that power is tremendously motivating. If this is what it takes to save people the mental burden and give peace-of-mind trust in the CRM — let's do it.
