Your best-fit companies and contacts, pushed to your CRM — automagically.
With deep research fields your teams can use downstream.
Get a Free ICP ScanWhat it looks like.
Pull companies from HubSpot, FullEnrich, CSV uploads, Apollo, or the open web. Every record runs through the Axon Evaluator and comes back classified as ICP, partner ICP, or not a fit, with the reasoning attached.
Define your ICP in plain English.
Co-design ICP companies with Axon's GTM engineers. Versioned, re-runnable, and the source of truth for every downstream step.
- Plain-English definition. Describe the customer you want, no rigid forms or filter mazes.
- Must-haves and exclusions. Lock in the criteria that make an account real ICP, and the ones that don't.
- Strong-fit signals. Tell Axon what excellence looks like: tech stack, GTM motion, buying triggers.
- Versioned and re-runnable. Iterate on the definition without losing history, then re-score the market on demand.
Every account, scored 1–100.
FullEnrich, Apollo, and the open web feed into Axon. Each company is evaluated for fit and segment, then written back into HubSpot as structured properties.
- 1–100 fit score. Every company in your world scored against your ICP, transparently.
- Segment and tier. Core ICP, partner ICP, adjacent, and not-a-fit, cleanly separated.
- Enrichment stack, unified. FullEnrich, Apollo, and the open web resolved into one verdict per account.
- Written into HubSpot. Structured properties on every company, ready for filters, workflows, and agents.
The "why" behind every score.
Open any account and see the underlying signals: product fit, headcount, tech stack, GTM motion. Fully auditable, so reps and AI agents both trust the call.
- The 'why' behind the score. Product fit, headcount shape, tech stack, GTM motion, all surfaced per account.
- Fully auditable. Reps can defend the call in a meeting. Agents can reason over the same evidence.
- Competitive context. Who they're using today, and where you actually displace.
- Deep enough to act on. Enough context to write the first message without a research tab open.
Consistent fields your team can actually use.
Every scored company lands with the same clean shape: ICP verdict, fit score, segment, partner stack, competitors, and a plain-English fit description. Reps see the why right on the record.
- axon_icp · axon_fit_score
- axon_segment · axon_vertical
- axon_partners · axon_competitors
- axon_fit_description · axon_fit_message
Claude knows what to do with your data.
The same axon_ fields your reps filter on are pre-computed and sitting in your CRM. Claude, agents, and downstream tools read the answer instead of re-deriving it, so the same ICP truth shows up everywhere it's asked.
- Faster answersFit, segment, and buyer signals are already scored, no mid-conversation research.
- Fewer tokens burnedRead a pre-computed field instead of re-reasoning across raw records every prompt.
- One shared definitionReps, dashboards, and AI all cite the same axon_icp, axon_fit_score, axon_segment.
See your market, scored.
A free scan returns your ICP definition, a fit score on a sample of your market, and the signals behind each verdict.