Describe the customer you think you should be chasing. Axon scores your whole market against that definition and shows you exactly what it finds — and what it doesn't — before anyone writes a sequence.
Write the definition the way you'd say it out loud — the platform they run on, the policy they hold, where the box ships from. No filter mazes, no rigid forms.
Every company in your world plus net-new sources runs through the evaluator and comes back with a 1–100 fit score and the signals behind the call.
See how many top-fit brands each definition finds, how many you already have, and the accounts that only show up under the new one.
Definitions are versioned and re-runnable. Promote the winner and it re-scores the market, then writes the verdict into HubSpot.
Order Editing tested a sharper definition of who they were actually selling to. The market came back 82.6% bigger than the list in their CRM — same product, same team, new ICP.
A tested ICP isn't a slide. The verdict is written back into HubSpot as structured properties, so reps filter to it, RevOps reports on it, and your agents read the same judgment instead of re-deriving it.
A free scan returns your ICP definition, a fit score on a sample of your market, and the signals behind each verdict.