Use case · Maintain the data after it lands

    The score lands. Then the market moves.

    Companies get acquired, contacts change jobs, and duplicates pile up from every import. Axon keeps the records you just scored true — starting with the duplicates that split your pipeline history.

    Data maintenance
    watching HubSpot · prioritizing by revenue impact
    RUNNING
    847
    Duplicates
    Splitting pipeline history and attribution
    1,203
    Broken associations
    Contacts orphaned from the right company
    3,491
    Empty fields
    On records your ICP score already approved
    612
    Stale records
    Contacts moved, companies changed, nobody updated
    Inside this use case · Duplicate cleanup

    Duplicates are the quiet tax on every number you report.

    One company, three records, two import sources, and a deal history split between them. Axon clusters the copies, picks the master by revenue weight, and merges with the history intact — then does the same for the next 846.

    • Clusters ranked by pipeline, not by record age
    • Master chosen so deal history and attribution survive
    • Contacts, deals, and tickets re-pointed to the master
    • Every merge logged and reversible
    Duplicate cluster · Ridge Wallet
    3 records · same company · $84K at stake
    merge preview
    ridge.com
    HubSpot native · 2 open deals · $84K · 12 contacts
    master
    ridgewallet.com
    Apollo import · 1 open deal · $84K · 4 contacts
    merge in
    Ridge Wallet LLC
    CSV upload · 0 deals · 9 contacts
    merge in
    Audit log
    12:04:21Merged 3 records → ridge.com (master) — $84K pipeline history restored
    12:04:19Re-pointed 13 contacts, 2 deals, 1 ticket to master
    12:04:17Re-enriched ridgewallet.com contacts before merge — 2 moved roles
    12:04:15Logged merge to audit trail — reversible for 90 days
    What else drifts

    Duplicates are the start of the list.

    Continuous re-enrichment

    Companies get acquired, contacts change jobs, headcount moves. Axon re-checks scored records against fresh signals so the verdict stays true instead of decaying.

    Association repair

    Orphan contacts get re-linked to the right company, and broken deal relationships are restored, so reporting doesn't quietly undercount.

    Gap-fill where it counts

    Missing fields are filled on ICP-scored records first. Nobody spends an afternoon completing phone numbers on accounts they'll never call.

    New-record drift guard

    Every record created after the scan is scored and cleaned to the same shape, so the CRM you maintain is the CRM your dashboards expect.

    What you get

    A CRM that maintains itself.

    Revenue-weighted dedup
    The cluster record with the most pipeline history becomes the master, and the merge order follows revenue impact.
    Deal history preserved
    Deals, line items, and attribution follow the master instead of vanishing into a merged shell.
    Associations re-pointed
    Contacts, deals, and tickets are moved to the master so nothing is left floating.
    Audit log, reversible
    Every merge is recorded with what changed and why, and can be undone.
    Runs continuously
    Cleanup isn't a one-off project. New duplicates get flagged the week they appear.
    Native to HubSpot
    All of it happens inside your CRM — no exports, no syncs, no middleware.

    79,987 data issues fixed — pipeline history fully preserved.

    See what's drifting in your CRM.

    A free scan shows the duplicates, gaps, and stale records sitting on top of your go-to-market data — ranked by revenue impact.